Rain provides much-needed water for soil and plants and farmers depend on rain to keep their livestock and crops alive. During the last few years, parts of South Africa have been badly affected by severe drought. The public has rallied to support for farmers during this time.

Unfortunately, just as drought-breaking rain fell in some areas, a fresh disaster struck in the form of Foot and Mouth Disease (FMD), which has been contained since the last outbreak in 2011. With no export of red meat permitted due to FMD, South African farmers will have to deal with reduced beef prices while struggling to get crop production back to normal. Once again, the public is in a position to support farmers, this time by buying meat.

Braai Vir Die Boere is a campaign, launched by agricultural industry experts and the  directors of Beeswinkel, that appeals to South Africans to open their hearts and buy meat, braai and enjoy. Buying red meat products is a good way to help farmers.

Beeswinkel director Petrus van Heerden invites every South African to be part of this campaign. Van Heerden said on social media: “South African farmers are currently affected by a severe foot-and-mouth outbreak that has halved meat sales – their main revenue.”

“A large percentage of South Africa’s farmers have not yet planted because of the drought. This means that livestock sales are the only income [these] farmers currently have.”

“You don’t have to send us trucks full of feed. What we need now is for you to eat meat. We invite you to braai.”

This was the reason for the campaign launch of #BraaiVirDieBoere and #BraaiElkeDag. “Challenge your friend, neighbour, uncle, aunt, or even just an acquaintance to cook a beef steak on the traditional South African braai. With every extra kilogram of meat you buy, you are helping farmers with their financial woes,” Van Heerden said.

Take a selfie, or a short video, of your braai and share it with Beeswinkel and Rooivleis SA/Red Meat SA on social media. Remember to use the hashtag. Challenge someone on your social media network to take part in the campaign.

Ina Wentzel who recently participated in the campaign said in her video; “The time has come to start eating meat. Farmers are struggling and it only started raining a few months ago. I ask everyone I know, and (even those) I don’t know, to buy and enjoy an extra kilogram of meat a month.”

Red meat lovers can get the best recipes, tips and more information about Red Meat SA on their social media platforms. Braai experts can discover the latest braai trends and learn new tips about red meat on this social media platform.

If you want to make a difference, you now know what to do. Buy meat, braai meat and eat meat. – Press release


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