Acquisition bolsters Case IH’s local dealer network


Case IH’s commitment to delivering an exceptional customer experience is expected to be further enhanced with the acquisition of South African distributor, Northmec, by the brand’s parent company, CNH Industrial.

Northmec is one of the four businesses to be acquired from Capital Equipment Group (CEG), a Humulani Marketing Pty Ltd business unit, ultimately owned by Invicta Holdings Limited. The other divisions are CASE Construction Equipment (CSE) distributor, spare parts distributor NHSA, and Landboupart, a distributor of spare parts and implements for agricultural equipment.

These four divisions, forming part of a fully owned CNH Industrial legal entity based in South Africa, will continue to operate under their established market identities. Having done business in the country for more than a century, Northmec is South Africa’s most established agricultural equipment distributor.

It is the sole distributor of Case IH machinery, and with its offering of implements and other agricultural equipment, offers an expansive line to the country’s farmers.

By taking full operational management of its commercial distribution and aftermarket network, CNH Industrial will strengthen the relationship between the Case IH brand and its customers in South Africa and other southern African markets.

New appointments take the lead

Case IH’s product offering, aftermarket sales, and services will continue to be delivered at the high standard expected by customers, said Northmec’s new managing director, Jacques Taylor.

Case IH
Federico Bellotto, head of agriculture and construction at CHN Industrial.

He explained how the brand aims to lead the way in contributing to the future growth of agriculture in the region by its commitment to quality through innovation, advanced technology, expertise in agricultural practices and professional support.

Previously, Taylor was the managing director of the sub-Saharan Africa division of John Deere. Prior to this, Taylor worked for Standard Bank and relocated to Lagos for three years to head the agricultural division at the bank’s Nigerian unit, Stanbic IBTC. He is also a part-time farmer.

Following final approval by South Africa’s Competition Commission and the subsequent conclusion of the deal, the newly appointed head of agriculture and construction for CNH Industrial South Africa and South Africa Customs Union, Federico Bellotto, confirmed that the brand aims to keep its business in this territory its main focus.

It will provide customers with the best all-round support and ensure its product offering for the market perfectly matches the specific requirements of local agriculture.

Bellotto, who was previously the business director of New Holland Agriculture, said this investment marks an evolution for CNH Industrial in South Africa, one of the most important markets for the company in Africa and the Middle East. It also proves the company’s confidence in the potential of agriculture in the region, which accounts for nearly a third of the entire continent’s production. – Press release, Case IH