Agri Technovation (AT) and Mezzanine, a Vodacom subsidiary company that develops digital and Internet of Things (IoT) solutions for Africa, have announced a partnership regarding AT’s proprietary MyFarmWebTM platform. This platform allows farmers to easily access all their information needs on one consolidated cloud-hosted platform. This is complemented with the MyFarmAppTM mobile application, allowing farmers and other stakeholders to interact with the system in the field. This partnership will put MyFarmWebTM and the MyFarmAppTM into the hands of all farmers, big and small, in South Africa and the rest of Africa.

“Mezzanine is very excited about the MyFarmWebTM product partnership and we believe we can strengthen what is already a very attractive offering. Precision Agriculture, also referred to as the fourth agricultural revolution, is data-driven with the objective of improving day-to-day decision-making, driving both efficiency and effectiveness. This objective is well aligned with our core capabilities and focus,” says Jacques de Vos, CEO of Mezzanine.

MyFarmWebTM aggregates different data streams from various sources, including precision agriculture sensors, end user generated data and other data pools, presented to a farmer in a simple and efficient way through a single point of entry.

Erik de Vries, executive director at Agri Technovation, commented that “the partnership with Mezzanine as an Internet of Things (IoT) thought-leader in Africa, will allow MyFarmWebTM users to tap into the proliferation of on-farm sensors, ranging from vehicle tracking to security; from soil moisture and soil temperature to microclimatic weather information; from water flow sensors to reservoir levels; from crop yield to quality parameters; from inventory levels to consumption rates of fuel and other inputs and into all the associated benefits and insights.”

In South Africa, Agri Technovation’s services and products are distributed exclusively through leading crop protection and nutrition dealers, Lowveld Agrochem and, in the case of KwaZulu-Natal, Farmers Agri-Care.

“Lowveld Agrochem has been intimately involved with Agri Technovation in the development of MyFarmWebTM over the past four years. We believe it is already the leading multi-crop digital agri-platform. The partnership with Mezzanine will further accelerate the rate of development and onboarding of more, and different types of data and information. MyFarmWebTM is the practical implementation of Lowveld Agrochem’s Decision FarmingTM value proposition to the South African farmer,” said Nick Liebenberg, managing director of Lowveld Agrochem.

More than 2 700 farms in South Africa, as well as in several other countries, are already utilising the platform. MyFarmWebTM‘s ease of access and functionality has proven it to be an invaluable decision support tool, enabling farmers to make faster and better decisions for more profitable and sustainable farming operations. – Press release