A town in northern China has teamed up with some big corporate names to build an Angus breeding programme from scratch to a 100 000-strong herd within five years. Sunwu officials from Sunwu County, signed finance deals with Haier, China’s white-goods maker and Beijing based Xin-Mao Hua Import and Export Trading Co, a government linked entity that is licensed to import cattle and semen. The initial deal is to set up a 30 000-cow herd in Sunwu, increasing to 100 000 by 2022. Angus beef has become a marketing phenomenon in Asia due to the marketing and dining trends in Japan. Click here to read more on the breeding programme. – Global Meat News