In a recent article by Fruit Portal it was revealed to what extent apple names influence consumer purchases. The study done by Cornell University in Ithaca, New York looked at apple names because they are typically sold in supermarkets under their or trademark name. The names are usually made up of sensory properties and appearance words. The study used made up names and asked consumers how much they would pay for apples called Williams, Burgundy Beauty and Flavour Haven. Results found that consumers were willing to pay a lot more for the apple called Flavour Haven than the other names. Click here to read the original article.AgriOrbit


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