The rapid development of technology is stepping into various fields of knowledge, including the agricultural environment. Today, technology plays an important role in every field of agriculture – from soil and water sensors that can detect moisture and nitrogen levels, to satellite imaging of crops and technology that reduces the operator’s workload.

Technology is also taking over auctions – making it easier and more accessible for buyers or sellers.

Advanced new livestock auction platform

Petrus van Heerden, director at Beeswinkel, an online auction platform, has created the perfect solution to all livestock producers’ auction needs. “Recent advances in internet technology have had a major impact on supply chain management and, in particular, on sourcing strategies, practices and costs. Beeswinkel is proud of this new electronic platform where buyers and sellers are able to access their network on a daily basis throughout South Africa and Namibia,” explained Van Heerden.

Beeswinkel is a secure platform where all livestock producers can auction their animals. Buyers and sellers can access the network throughout South Africa and Namibia. Beeswinkel’s mission is to make sales transactions as safe as possible for both buyer and seller.

Reverse auctioneering gives the edge

Auctions are very important in agriculture and form an integral part of the selling and buying culture of producers. Safe transactions are one of the reasons why farmers make use of auctions to sell or buy animals. Beeswinkel makes use of reverse auctioneering, a function that will make them the market maker in Southern Africa.

Some farmers take their cattle to auctions, just to take them back home again due to the cattle not having sold, or they are forced to accept a lower price than what they hoped for, due to transport costs. The farmer then usually feels that he wasted his time, having to pay for animal transport to and from auctions and spending a lot of money, while nothing was sold. But now there is another option.

Why should you use Beeswinkel?

There are about 300 feedlots in South Africa. Even if you are aware of ten of them, there are still 290 that you don’t have access to. Every feedlot owner in the country is looking for specific animals in terms of breed, weight or gender, with which he hopes to make money. Producers send trucks all over in the country, even to Namibia, to obtain the desired animals. Feedlot owners, however, do not want to drive too far for auctions and often cannot leave their feedlot unnecessarily.

If a feedlot owner believes that he has a fair chance of buying (or re-purchasing) a particular farmers’ animals at his price, then participating in Beeswinkel’s buying process from the comfort of his own office, is certainly the answer. The platform gives every participating farmer full access to all buyers in the country at the same time. In turn, feedlot owners are given a fair chance of buying any calf or lamb, regardless of where the owner is in the country, or where the calf or lamb is. So make sure to visit Beeswinkel today!

Participate in our mock online auctions in January

Beeswinkel is having mock online auctions on their website for your benefit from 3 to 13 January 2019. Beeswinkel will use this time to allow all registered users to participate on the live site by buying or selling animals daily at 14:00. There is no obligation to collect or deliver animals bought or sold.

This will be the perfect time for you to test the platform to see exactly how it works. Just register as a seller or buyer, upload your cattle on the website and see what happens during the mock auction. It is as easy as that. The first real auction will be held on 14 January.

For more information about Beeswinkel, visit their website at or call 083 231 0528. Find them on Facebook @beeswinkel.