BOS Brands is set for further growth after signing a sales and distribution agreement with Rhodes Food Group (RFG), one of Southern Africa’s oldest and largest food producing and distribution companies.

The sales and distribution agreement follows last year’s partnership between the two companies which saw RFG taking over packaging of part of BOS’s portfolio. According to BOS Brands South Africa’s MD, Will Battersby, the sales and distribution agreement with RFG will further enhance synergies across the two companies, creating a significant growth opportunity for both.

From left is Will Battersby, MD of BOS Brands, and
Bruce Henderson, CEO of RFG.

“This agreement sees RFG managing all sales and distribution of the BOS range of products in sub-Saharan Africa from March this year,” says Battersby. “With RFG’s experience in the food and beverage market, its relationships with the total retail sector through its dynamic spectrum of products as well as logistical excellence, BOS is beginning a new chapter in our aim of becoming the leading player in the overall Southern African ice tea market. Together with RFG, BOS will now be able to tap into over 10 000 outlets – double of what our current reach allows.”

Some 70% of BOS sales is through the retail sector, with 30% sold through the on-consumption segment, including restaurants, coffee shops and schools.

Dave Evans, CEO of BOS Brands, says, “This distribution agreement with RFG in South Africa is part of our journey to build a global beverage brand which takes inspiration from our roots in South Africa to bring health and joy to thirsty people everywhere.” – Press release