Capespan has unveiled Outspan Gems, an extension of the group’s iconic citrus brand, Outspan, which is to be used exclusively to brand soft citrus produced, sourced and marketed globally by the company. Announcing the move, Capespan’s group brand manager, Adéle Ackermann said the rich heritage of the Outspan brand was a key consideration when Capespan decided to launch Outspan Gems. Tonie Fuchs, Capespan’s managing director said the launch of Outspan Gems was consistent with Capespan’s drive to reduce business complexity and to have fewer and bigger brands, aligned to Capespans global, year-round product offering. Through its marketing channels and associates at JWM Asia, Capespan will launch the Outspan brand into markets such as Hong Kong, Singapore, Thailand and China where there is a strong appetite for the Outspan brand. Click here to read Capespan’s full press release. – Capespan