“They have been tried, they have been tested, and they have been proven to be the very best,” said Dewald Olivier, CEO of the South African Feedlot Association (SAFA), as he announced the winners of this year’s Cleaver Awards during a virtual presentation.
An initiative of the Red Meat Industry Forum, the annual Cleaver Awards recognises the best butcheries based on quality, service, hygiene, and value for money.
“The butcheries are at the end of the value chain. They are the representation of our product to our consumers, their customers,” Olivier said. He explained that these sought-after awards were run slightly differently this year.
Butcheries were asked to register upfront, resulting in approximately 600 butcheries signing up. Their customers were then given the opportunity to vote for them. The South African Meat Industry Company (SAMIC) then anonymously visited all butcheries that received more than 100 votes. Furthermore, all butcheries were audited against an extensive 212-point checklist. For the first time in the history of the Cleaver Awards, all participating butcheries will have the opportunity to view their score sheets to see where they may have fallen short.
“This will then allow them to improve themselves and their butcheries ahead of the Cleaver Awards next year,” Olivier said.
Qualities of a top butchery
Each year, the top butcheries all seem to have three attributes in common: they are customer-centric, they invest in the training and upliftment of their staff, and above all else, they are passionate about what they do, particularly when it comes to quality, service, hygiene and value for money for their customers.
“To the over 600 butcheries that made it into the initial round of this year’s Cleaver Awards, we congratulate you on an exceptionally high standard across the board. Each entrant delivered above and beyond to keep local butchery standards among the best in the world, even during a turbulent, disruptive year. The smallest percentages set this year’s winners apart from the very best,” Olivier said.
Feedback from consumers every year reveals that the majority perceive the Cleaver Awards to be a seal of approval. This is significant because a butchery cannot enter themselves; their customers must nominate them.
A special thank you to Freddy Hirsch for supplying all the trophies for the Cleaver Awards for the winners. These trophies of actual meat cleavers are imported from Germany and make a bold statement when proudly displayed in the winners’ butcheries for all their consumers and staff to see.
Below are the national and provincial winners for this year. Many are familiar names on the annual list of the country’s best butcheries, while some new winners have shown themselves to be worth their beef this year too.
National winners: Four or more tills
Vleislapa Marshall Street, Polokwane (Platinum).
Impala Vleis, Brits (Gold).
National winners: Up to three tills
Frank’s Meat, Middelburg Mall (Platinum).
Frank’s Meat Supply Retail City, Middelburg (Gold).
National winners: Meat markets
Saveway SuperSpar, Witbank (Platinum).
The Grove SuperSpar, Nelspruit (Gold).
Provincial winners: Gauteng – Four or more tills
Boma Meat Market, Moreleta Park (Platinum).
Meat World, Elarduspark (Gold).
Provincial winners: Gauteng – Up to three tills
Boma Meat, Olympus, Pretoria (Platinum).
Delft Butchery and Deli, Johannesburg (Gold).
Provincial winners: Gauteng – Meat markets
Karaglen SuperSpar, Johannesburg (Platinum).
Uitkyk Meat and Supermarket, Silverton (Gold).
Provincial winners: North West – Four or more tills
Vision Meat, Klerksdorp (Platinum).
Provincial winners: Mpumalanga – Meat markets
Malelane SuperSpar, Malelane (Platinum).
Provincial winners: Free State – Four or more tills
Fredilia Meat, Welkom (Platinum).
Power Meat Centre, Welkom (Gold).
Provincial winners: Free State – Up to three tills
Country Meat, Kroonstad (Platinum).
Provincial winners: Eastern Cape – Four or more tills
Cuyler Butchery, Uitenhage (Platinum).
Provincial winners: Eastern Cape – Up to three tills
Continental Butchery, Port Elizabeth (Platinum).
Provincial winners: Eastern Cape – Meat market
Levyvale SuperSpar, Uitenhage (Platinum).
The Acres Spar Butchery, Port Elizabeth (Gold).
Provincial winners: Western Cape – Up to three tills
Akeru Butchery, Gordonsbaai (Platinum).
Tollies Slaghuis, Mosselbaai (Gold).
Provincial winners: Western Cape – Meat market
Malmesbury SuperSpar, Malmesbury (Platinum).
OK Foods Elto Towers, Kuilsrivier (Gold).
Provincial winners: KwaZulu-Natal – Four or more tills
Bluff Meat Supply, Bluff (Platinum).
Bluff Meat Supply, Chatsworth (Gold).
Provincial winners: KwaZulu-Natal – Up to three tills
Medina Meats, Chatsworth (Platinum).
Provincial winners: KwaZulu-Natal – Meat markets
Bluff Meat Supply, Richards Bay (Platinum).
Provincial winners: Northern Cape – Up to three tills
West End Vleismark, Kimberley (Platinum).
Kokis Slaghuis, Kimberley (Gold).
Entries for the next Cleaver Awards will open in March 2021. For more information about these awards and other initiatives within the red meat industry in South Africa, go to www.beeftalk.co.za. – Press release, Cleaver Awards