At the exhibition industry’s annual awards an agricultural exhibition outperformed some of the best commercial exhibitions in Africa, for the second consecutive year.
The agricultural-expo-farm-experience-combination Agri-Expo Livestock and Die Groot Plaasproe was awarded industry honours when it received the ROAR award for Best Trade and Consumer Exhibition, in the category for over 12 000m2 at the end of January. The combination expo competed against top players in the southern African exhibition industry with category winners like MamaMagic: The Baby Expo Cape Town by Exposure Marketing (awarded the best overall exhibition), Caminex Zambia by Specialised Exhibitions Montgomery, World Travel Market (WTM) Africa, Decorex Durban and Fire and Feast Meat Exhibition by Reed Exhibitions.
The awards function hosted by AAXO (Association of African Exhibition Organisers) and EXSA (Exhibition Association of Southern Africa) was held at Montecasino in Johannesburg. The team of judges consisted of industry experts, including Irene Costa (Business Events Africa), Shanna Jacobsen (3S Media) and Lance Gibbons (Film Event Media).
According to Johan Ehlers, CEO of Agri-Expo, the agricultural society that presents Livestock and Die Groot Plaasproe, every October at Sandringham outside Stellenbosch, recognition from the exhibition industry is as important a motivation as the agricultural industry and the public’s support of the project.
“Agri-Expo’s vision is precisely to promote agriculture by offering professional exhibitions. This award is not just recognition for Agri-Expo, but for the larger agricultural industry in South Africa,” said Ehlers. “Livestock and Die Groot Plaasproe has grown over the past five years to become one of the few opportunities in South Africa where the public can experience the total value chain of different agricultural industries in an accessible manner. It has developed into a multi-purpose agricultural expo providing a home to more than 20 different projects promoting the agricultural sector. A logistical masterpiece.”
Agri-Expo Livestock and Die Groot Plaasproe takes place from 10 October to 12 October at Sandringham, Stellenbosch. Details available on www.diegrootplaasproe.co.za or www.livestock.org.za. – Press release