The article ‘New pineapple with pink interior launched’ was originally published by Fresh Plaza. Read the original article here.

Del Monte Fresh Produce announced the launch of its newest product, an exclusive and luxurious pink pineapple called Pinkglow™. The pineapple, which is uniquely grown by Fresh Del Monte, is a novel pineapple with a pink interior. This pineapple has been available for purchase in the United States (US) from 12 October 2020. Moreover, it can only be purchased online.

This ‘Jewel of the Jungle™’ is produced in ultra-limited harvests, uniquely and specially grown by the expert growers at Fresh Del Monte. The pink pineapple is found to be both juicier and sweeter than a traditional pineapple. With a unique taste, the Pinkglow™ pineapple boasts notes of candy aromatics and is sure to delight consumers of all ages. The fruit is grown in the exotic Costa Rican jungle and is an exclusive product, sixteen years in the making.

Pink pineapple research and development

“As a leading supplier of fresh pineapples throughout the world, Fresh Del Monte is committed to continuing to invest in its pineapple research and development programme to meet the ever-changing needs of our consumers,” said Pablo Rivero, vice-president: marketing at Fresh Del Monte North America.

“The Pinkglow™ pineapple is a product we are incredibly proud of – not only for its beautiful colour and delicious taste but also because of the care that went into growing and releasing it, as well as the sustainable method we’ve enacted to produce these new pink pineapples.”

Pinkglow™ pineapples have been in development since 2005 and are grown on a selected farm in Costa Rica. Furthermore, this rare fruit takes up to 24 months to produce. SCS Global Services has certified Fresh Del Monte’s two largest farms as being sustainable.

Pinkglow™ pineapples are harvested by hand and their crowns are removed. While consumers will open their packages to find the Pinkglow™ pineapple without its crown, Fresh Del Monte can ensure that it will be removing and replanting each crown before shipping, which means it can sustainably cultivate the next crop and reduce wastage. – Fresh Plaza