The board of Fruit South Africa recently appointed Dr Nompumelelo Obokoh as director. Her main focus at the organisation will include providing support on external relations, projects and strategy.

Dr Obokoh holds a doctorate in plant molecular biology from Cambridge University, among other academic achievements, and is currently the divisional manager for innovation support and protection at the Companies and Intellectual Property Commission.

She also chairs the board of the National Research Foundation and serves on the presidential commission on the Fourth Industrial Revolution. Dr Obokoh’s previous roles included chief executive officer at AfricaBio, and leadership roles at the African Agricultural Technology Foundation and the Agricultural Research Council.

Striving for inclusive growth amid challenges

Dr Obokoh joins Fruit South Africa at a time of unprecedented economic uncertainty in the country. However, these challenges present an opportunity for the board to collaborate, innovate and calibrate, as they continue to lead the industry.

“As a board we are privileged to have a new director with such vast experience and in-depth knowledge in so many fields,” says Justin Chadwick, Fruit South Africa chairperson. “Dr Obokoh has already shown vision and leadership abilities that will assist the South African fruit industries as they strive for inclusive growth.”

“I am thrilled to be joining the Fruit South Africa board of directors to contribute to the success and growth of this dynamic organisation as it seeks to expand its service offerings, global influence and gain market access in key regions,” says Dr Obokoh about her appointment. “The COVID-19-induced economic crisis presents an opportunity for the fruit industry to leverage on foreign exchange gains, thus strengthening its value proposition as an important and strategic partner to South Africa’s economic recovery efforts.”

Fruit South Africa is a non-profit company and the umbrella body representing the Citrus Growers’ Association of Southern Africa, the South African Table Grape Industry, Hortgro, the Fresh Producers’ Exporter Forum and the South African Subtropical Growers’ Association. – Press release, Fruit South Africa