This article was originally published on Fresh Plaza. Click here to read the original article.

The Global Berry Congress 2020 is now set to take place from 7 to 9 December this year. This move is intended to give the global berry industry more time to deal with the impact of the COVID-19 crisis, and for it to come together ahead of the new marketing campaign that starts in the new year.

Representatives of the Global Berry Congress 2020 says they are confident that the congress can provide a moment for berry businesses to share best practice on some of the lessons learned from the current coronavirus crisis and, crucially, to prepare for the sales and marketing campaigns from January 2021 onwards.

Impact of the global pandemic

The gradual release from lockdown now underway in the Netherlands and the rest of Europe, as well as significant travel restrictions that are in place all over the world, make it impossible to hold to the current dates for the Global Berry Congress at the end of June. However, a 2/3-hour berry business briefing session will be organised online on 23 June, hosted by Mike Knowles, to discuss the current state of the business. More details will be shared soon.

The impact of the global pandemic was still largely unknown when the Global Berry Congress 2020 was postponed in March. The primary concern remains the health and well-being of everyone who attends the congress. The representatives of the congress believe the new dates are in the very best interest of every delegate, speaker, exhibitor and sponsor at the Global Berry Congress and, of course, all their staff and suppliers.

Purchased tickets remain valid for the new event dates. Event goers will receive a confirmation email closer to the time and will be able to pick up a new badge on site. The organisers of the Global Berry Congress 2020 look forward to welcoming the public to Rotterdam at the beginning of December. – Fresh Plaza