Changes in global meat consumption will be driven by local growth patterns. But opportunities still abound for companies that master the tools to understand the market’s shifting dynamics. The next ten years are going to look notably different to the past decade. While aggregate consumption of meat proteins will continue to rise, the growth rate is expected to slow by as much as 50% to 1,0% to 1,5% a year, and the growth will be concentrated in discrete pockets. Successful participants in the meat protein market will be those that adjust their operational and investment strategies to the demand shifts underway, take a regional view to inform national investment decisions, and build capabilities to better understand and react to changes in the regional competitive environment. Click here to read the full article. – McKinsey


Please enter your comment!
Please enter your name here