Technology is forever changing farming in Africa. Apps have become a great tool, providing access to data, farm management platforms and systems to increase yield and reduce waste. One of the categories at the virtual MTN Business App of the Year Awards, namely the Best Agricultural Solution, focuses on solving the growing agricultural challenges and capacity building in Africa.
The winner of the Best Agricultural Solution for 2020 is Green Fingers Mobile. Their solution replaces paper-and-pen farmer and agroforestry management systems by enabling the digital management and finance of smallholder farmers in various value chains.
Digitising agribusinesses in Africa
The platform’s functionality allows field officers to collect farmer, household and transactional data. Green Fingers Mobile’s latest reforestation tracking tool incentivises farmers to plant trees and manage them successfully. This allows funders to invest directly in outcomes-based reforestation projects managed by smallholder farmers in Africa to offset large carbon footprints.
“The app was developed to digitise agribusinesses in Africa and finance their networks of rural smallholder farmers. It was initially launched in 2015 and recently became a progressive web application. The app is device agnostic and works offline and online,” explains CEO of Green Fingers Mobile, Max Pichulik.
Using technology to assist farmers
Category sponsor Corteva Agriscience is dedicated to helping farmers get the most out of every hectare, season after season. “Our farmers need our support now more than ever. Technology is one real way to assist farmers to enhance their yield, protect their resources, and grow their business,” says Tony Esmeraldo, business director of Corteva Agriscience in Southern Africa.
“At Corteva Agriscience, we are committed to enriching the lives of those who produce and those who consume, which is why sponsoring the category of Best Agricultural Solution at this year’s MTN Business App of the Year Awards made sense. Congratulations to Green Fingers Mobile for their innovative management solution that goes a long way to assist our local farmers,” he adds.
“The win is very important to the team. It is always great to get recognition for the work we have put into the platform. The exposure we will receive from the MTN network is extremely invaluable,” says Pichulik. He adds that their next aim is to raise a US$4 million fund to finance smallholder farmers through the agri-businesses using Green Fingers Mobile across six African countries. – Press release, Corteva Agriscience