John Deere Africa-Middle East (AME) has announced the appointment of Jaco Beyers to the role of managing director for its marketing and sales branch head office in South Africa, effective from October 2020.

“It is not the strongest who survive nor the smartest, but those most responsive to change,” says Beyers. “For more than 180 years, John Deere has benefited from strong, decisive leaders who are dedicated to the company’s core values and I aim to ensure that our values remain active and relevant.”

Growing customer productivity

According to Jason Brantley, director of region one’s Agriculture and Turf (A&T) sales and marketing division at John Deere, Beyers and the AME team will support dealers in growing customer productivity and profitability by leveraging the John Deere Smart Industrial strategy. Smart Industrial focuses on both technology and equipment to help customers unlock profit at all levels of mechanisation.

“John Deere has been doing business in Africa for over 140 years. Therefore, we are committed to the region. We are excited about the growing trends of mechanisation and technology adoption that we see in Africa and the Middle East. More customers are experiencing the John Deere edge in terms of value, reliability, dealer support and productivity that helps customers grow their businesses,” says Brantley.

As part of the John Deere redesign, Beyers will lead the company forward in the implementation, integration and expansion of the Construction and Forestry (C&F) division into the A&T channel for the African continent. In addition, he will drive the company’s continued efforts to build a strong dealership network for agricultural and turf equipment into North Africa and the Middle East, and further integrate and support C&F dealers.

More about Jaco Beyers

Beyers joined the company in 2004 as a trainee territory manager in South Africa. He later went on to hold the position of divisional sales manager in central Africa. He began developing new business models for smallholders and government customers in Africa while setting up the present sales presence in East and West Africa.

Beyers then went on to hold a series of international roles, including strategic planning manager for region one, based in Singapore, and global large tractor project management in the United States. He also played a key role in implementing agile methods into several areas of the business. His extensive experience in global markets plus his commitment to John Deere customers, dealers, and staff has prepared him for this new role.

Beyers likens his management philosophy to that of a well-oiled machine: “I am all about promoting a healthy working environment together with a productive culture and a can-do attitude,” he says from the John Deere sub-Saharan Africa head office in Boksburg, South Africa. “Camaraderie is the name of the game. We might face challenges but with the right team, we will always find a solution using our core beliefs and integrity as guiding principles. How we do business is critical to our continued success,” Beyers concludes. – Press release, John Deere