The 2018 World Nut and Dried Fruit Conference hosted in Sevilla, Spain cultivated an exchange of global insights into the global macadamia industry as well as the latest farming trends and global forecast for fruit and nuts. Overall, reports signal a strong growth trajectory with the forecast for 2018 estimated at 211 101 metric tons worldwide – the highest ever global supply. South Africa will be the biggest macadamia producer with 54 000 tons followed by Australia and Kenya.

Representing the South African macadamia industry, Valley Macadamia chairman, Alan Sutton shared feedback on the INC’s annual report and discussed key statistics on the growth and global supply of macadamias. Production in China will be 19 000 tons in 2018 with a set growth of 10% per annum thereafter and the Australian crop forecast for 2018 is estimated at 44 500 tons at 1.5% moisture. Australia currently exports 70% of their crop and is said to be developing an additional 3 500 hectares of macadamia trees in 2018.

“The increase in plantings on a global scale is set to continue and hopefully this will stabilise the supply for what is seemingly an insatiable demand for macadamias worldwide. The generic marketing currently undertaken by the INC is an example of our industry body hard at work to perform the expansion of our product,” said Sutton.

Sutton says Australia is said to develop a whopping 3 500 additional hectares of macadamia trees in 2018, with the growth trend set to continue far into the future. New regions are opening up in Clarence Valley, New South Wales as well as Emerald and Mackay in Queensland.

According to Sutton there is also talk of a symbiotic relationship for the new Zambian plantations in Zambia and the Australian Macadamia Society. The aim is to bring Australian research and technology to new farmers on the African continent.

He gained invaluable insight from the market development manager to the Australian Macadamia Organisation, Lynne Ziehlke on recent marketing developments in five global markets, including China and India. Ziehlke shared similar challenges to that of South Africa with regards to insufficient crop availability necessary to mount a proper marketing campaign directly targeting consumers. – Press release