The board of directors of Mohair South Africa has just announced Lindsay Humphreys as the new general manager of Mohair South Africa (MSA).
Lindsay is well-positioned to enact and manage efficient and effective interventions, having spent the last eight years in the marketing department of Mohair South Africa, while working closely with the managing director to implement business strategies and monitor company performance. She has proven herself to be an invaluable asset with strategic abilities, strong innovative thinking and natural communication skills.
With a passion for mohair, Lindsay is constantly inspired by the love and respect our local farmers have for these gentle animals. She feels a deep responsibility to change the recent unfair global perception of the South African mohair farmers and is dedicated to showcasing the beautiful partnership that develops between man and goat.
In her new role as general manager, Lindsay will execute the board’s strategic decisions to ensure the sustainability and growth of the South African mohair industry, providing leadership to the team and overseeing the financial aspects of all MSA initiatives. As part of these responsibilities, she will be engaging with various organisations to promote the use of SA mohair across international industries.
During the next few months Lindsay will focus on the successful implementation of the new internationally-accepted responsible mohair standards at farm and business level to build trust and support in the SA mohair industry. This will include extensive global travel to ensure that the process is understood and that trust is restored.
Lindsay will continue to manage the marketing department, enhancing brand awareness and driving product demand throughout the international value chain, as well as providing brand strategy insights and monitoring company performance. – Press release