The international and local New Holland team during the launch of their new equipment at Nampo 2019.

Nampo Harvest Day started on a high note on 14 May with lots of exciting activities. One such event was the New Holland launch of new tractors as well as a new sprayer and combine harvester. During the media briefing that took place in the Nampo auditorium, Federico Bellotto, business director of New Holland for South Africa and Southern Africa, said that sales have increased significantly, following the company’s decision to directly distribute New Holland products in South Africa as of mid-2017.

He emphasised their special focus on South Africa and Southern Africa as developing regions that still have loads of potential for expansion. The newly launched tractors and other machines are all equipped with intelligent technology that improve precision farming by automating several aspects.

New Holland tractor combine harvester

The latest combine harvester, for example, has the ability to automatically adjust each aspect of the harvesting process every 20 seconds, thus maintaining optimal performance. The newly launched technology is aimed at improving the profitability of each seed a farmer plants and harvests, leading to higher profitability. – Ursula Human, AgriOrbit