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New technology and the use of data affect every industry, and agriculture is no exception. Consumers are continuously discovering more productive and cost-effective methods to perform the same task. They no longer expect only the experience they were offered before but also developed much higher expectations.

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Old Mutual Insure and SwiftVee, an agri-tech company, are excited to launch VeeSure. This new digital insurance solution is designed to support the ever-changing needs of the South African livestock buyer and production auction market.

Online insurance with a personal touch

“As the innovators of online livestock auctions in South Africa, we pride ourselves on bridging the divide between traditional agricultural business and the benefits of cutting-edge technology. We are excited to partner with Old Mutual Insure to pioneer innovation in the agricultural insurance sector, which will add significant value to all stakeholders,” says Russel Luck, CEO of SwiftVee.

“With this technology game changer, we give the livestock buyer access to a digital ecosystem. They can now buy animals online via a live virtual auction and connect with the livestock agent and the auctioneer. They will also have access to the VeeSure online insurance solution to protect their new investment. They can access all of this on one platform at the point of sale, and from the convenience of their home or office,” adds Hannes Smith, executive of alternative business solutions at Old Mutual Insure.

“Farmers are increasingly embracing technology. They want to push buttons and not waste time filling in endless forms when they buy livestock. However, thereafter, they want to work with someone in person, someone they can trust. The VeeSure solution does just that. It is online insurance with a personal touch,” says JP Swart from SwiftVee.

An exciting moment in a new era

People want to know who will assist them after they bought a product online. VeeSure offers a service model where customers will have access to the specialist Old Mutual Insure agri services and claims support teams.

“It is an exciting moment in a new era. Together, Old Mutual Insure and SwiftVee have a pool of resources, data and digital capabilities, technology and agricultural risk expertise to deliver this industry first innovation and effortless experience to customers. It is about moving beyond the obvious things customers want and expanding the boundaries to deliver on what we would love customers to experience in future,” concludes Liza de Beer, product development manager at Old Mutual Insure.

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Old Mutual Insure Limited, Registration Number 1970/006619/06.  A licensed FSP and Non-Life Insurer

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