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Avocado bars may have had to close due to the coronavirus, but the demand for avocados has clearly not dropped. The season in the Northern Hemisphere is coming to an end and the production in countries such as Peru and South Africa is steadily increasing.

The Netherlands

The coronavirus crisis seems to be driving up the demand for avocados. A Dutch importer says avocados are among the most sought-after categories, together with citrus and summer fruit. Peru and South Africa are the countries that will be supplying the fruit in the near future, although the importer says the volumes arriving are still small. “In the short term, I foresee a shortage for the larger sizes. Of course, that can change later in the season, but now the demand for Hass avocados is particularly good. Sales prices range between €12 and €14 (4kg) for sizes 14 to 20 and between 11 and €12 for the smaller sizes.


There is currently a great demand for more luxurious products, including avocados. Prices are currently at a normal level for the time of year. A Belgian trader is also satisfied with the quality and appearance of the avocados.


The avocado market is quiet in the German wholesale sector. The focus now is on regional seasonal products, such as strawberries and asparagus, which are traded in large volumes. Exotic products are therefore pushed more into the background, according to a trader from Karlsruhe.

“Until recently, we still had beautiful avocados from Spain. They were very popular among our customers. Now, however, we have switched back to overseas goods, which we receive via Dutch importers. The origin varies depending on availability and quality.”


Although the French government is calling on the population to consume French fruit and vegetables, avocados have not been affected. Still, the demand has changed in recent weeks. Consumers are now buying packaged avocados in the supermarkets and no longer loose ones. There are concerns about the supply of French supermarkets, since there are fewer workers to harvest the product and transport is difficult.


The Spanish avocado season will end around 15 days earlier than last year due to the surprisingly high demand for all sizes, even though the total volume harvested this year (80 000 tons) was greater than that of the previous one. Despite the coronavirus, prices have remained high, even for the smallest sizes that often face strong competition from Kenya, Mexico and Chile. At the moment, prices stand at €14 to €15 per box and these are expected to remain stable until the beginning of May, when large quantities of Peruvian avocados will arrive on the European market.


A major wholesaler in Northern Italy says demand remains stable, despite the coronavirus. Retailers and specialist stores are the current sales channels, while the catering industry is absent due to its closure. The focus is increasingly shifting to the Hass variety, at the expense of Greenskin avocados. Greenskin avocados are supplied by South Africa, Kenya and Peru, while the Hass variety comes mainly from Peru and Mexico.

The seasons in Spain and Morocco are now coming to an end. Prices fluctuate, but offer interesting prospects. Currently, a box (4kg) of Greenskin avocados is sold in the wholesale sector for between €8 and €12, while a box of ready-to-eat Hass oscillates between €13 and €20.

South Africa

The avocado supply on the market is limited at the moment. Rainfall and the Easter weekend have delayed harvests, but stocks are expected to increase in the coming weeks. The average price on the local market amounts to around R8,23 ​​(± €0,40) and is thus lower than last week. The prospect is that the price will drop if more volumes come on the market.

During the first week of the lockdown in South Africa, fewer avocados were sold due to the closure of the catering industry. Private buyers were also unable to purchase avocados due to legislation that has now been dropped. Exporters say there is a lower demand for Greenskin avocados in the United Kingdom (UK), but that the market for the Hass variety is stable. In the period from week 17 to 22/23, this year’s larger harvest (30% increase in volume) is expected to clash with the larger production from Peru.

There have been sharp peaks in the production, with a record harvest in 2018, followed by a 40% drop in the volume in 2019 and an expected 30% rise in 2020. Growers want to avoid these peaks by manipulating the harvest. The sizes of the avocados are smaller this year, but that is not a concern for the exporters. Most South African avocados are intended for the European market and the UK. As for new markets in the future, exporters see the best opportunities in Japan.


There are two main avocado producing states in Mexico: Michoacán and Jalisco. The avocados from Michoacán are mainly exported to the United States (US) and growers aim for a continuous supply. Jalisco focuses more on the Canadian market and Japan and Europe. March and April are the months when fewer avocados are harvested. Volumes will increase again in May. This also ensures that prices in these two months are higher than in the rest of the year. In any case, due to the coronavirus, the demand has risen and prices are higher. Normally, prices rise by 30%, but this year they have increased by 40 to 45%.


The South American country has expanded its avocado production in recent years. Many hectares have been planted with new trees that should come into production in the coming years. The country is able to harvest avocados in 46 to 48 weeks of the year, with the off-season taking place between March and July and the peak season between September and February. The peak is reached in a period when there is little competition from other countries. Europe is the main destination for Colombian avocados, but given the growing volumes, it is also important to look for other destinations.

United States

California’s avocado production is strong this year. Growers have already harvested 21,2 tons, compared to 2,3 tons around the same period last year. The avocado industry in the US has been holding its breath for the past two weeks, given the threat of an avocado surplus. The rainfall, which temporarily brought the harvest to a halt, and a decline in Mexico’s production over the holidays have prevented an excessive accumulation of stocks.

The demand has shifted to the retail sector. Not only has the coronavirus played a part in this, but also the large volumes and strong demand early this season. Almost imperceptibly, the avocado market in the US has undergone a major shift. Firstly, the volumes skyrocketed, but then the situation changed radically due to the closing of food service establishments and hoarding in supermarkets. It remains to be seen what will happen in the coming weeks, but sales to the food service sector will be very meagre.

It is also unclear how prices will develop in the coming weeks. Prices skyrocketed when people started hoarding, but then plummeted again and now seem to be stabilising somewhat.


The avocado market in China is mainly focused on imports. Currently, there is a great supply from Peru, but imports have also started arriving from the Philippines for the first time. The avocado market has been very tough lately, as not many people are buying avocados at this time.

A lot of them are normally used in restaurants and bars, but since they were closed, fewer avocados were purchased. As a result, sales were very slow, which makes things difficult for a product that does not have a very long shelf life. Now that restaurants, bars and businesses are all open again in major cities, there is good hope that the demand for avocados will gradually increase again.

Australia and New Zealand

With the closure of the food service sector due to the coronavirus, 10 to 20% of avocado sales will no longer be made on the Australian market. In order to maintain the demand for avocados, promotions have been launched in Australia and New Zealand to encourage people to continue buying local products.

 Australia is almost about to shift from Shepard avocados (a Greenskin variety) to the more famous Hass. The Shepard season has been more limited than last year. For its part, an Australian company hopes to grow in the market with avocados sold under the Viavi brand, with the season running from March to April.

In 2018/19, avocado production had grown by 11%, to 85,546 tons. The value had decreased by 18%, to AUD444 million (± €257,2 million). Exports increased spectacularly by 79% to 3,202 tons. In New Zealand, 31,424 tons of avocados were harvested in 3 795 hectares. There were 2,2 million trays for the domestic market and another 2,9 million trays for export. – FreshPlaza