The New York Times recently reported on a new beverage trend: drinking raw water. This trend sees consumers spending money on unfiltered, untreated and unsterilized spring water.

“It has a vaguely mild sweetness, a nice smooth mouth feel, nothing that overwhelms the flavour profile,” Kevin Freeman, a shift manager at San Francisco’s Rainbow Grocery, told the Times.

Drinking raw water will introduce you to a very diverse community. This includes bacteria such as Giardia, Legionella, Norovirus, Campylobacter, Crypto and Salmonella and E. coli.

These are just the buddies you’re most likely to meet on the journey to a totally unfiltered life, but there are so many others you could run into along the way. About 780 million people around the world lack access to safe water. This trend sees consumers paying to be part of this statistic. – Popular Science.

Read the full story here.