Newly appointed commercial director Salo Minnaar grew up in Johannesburg and began his career as an accountant for a fleet leasing company.
He then moved into management accounting at an AECI company, specialising in the development and manufacturing of surfactants for the global fertiliser- and mining industry.
Before joining Afrikelp™, Minnaar served as business manager for the fertiliser coatings business at the company, focusing on Africa, Europe, South East Asia and Australasia.
Minnaar studied B.Com. Financial Accounting at the University of the North West in Potchefstroom.
After venturing into the fertiliser industry, he also completed the BASOS/FACTS course through the Fertiliser Association of South Africa (FERTASA).
New business momentum for Afrikelp™
At Afrikelp™, Minnaar will be responsible for the commercial business operations, including liaison with distributors and market development, as well as all marketing initiatives.
He looks forward to growing Afrikelp’s business on a global platform and forming new strategic partnerships in selected regions. Minnaar aims to establish Afrikelp™ as a reliable and quality brand across the globe. – Press release, Afrikelp