In 2016, the global strawberry market amounted to 9.2 million tons, which was 5% higher than the previous year level. According to the report World: Strawberries – Market Report. Analysis and Forecast to 2025, recently published by IndexBox, the market volume underwent a robust expansion from 2007 to 2016, increasing with a CAGR of +5.0%. In value terms, the market reached $15.9 billion in 2016; its trend pattern remained relatively flat over the last three years. This figure reflects total revenue of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).
The healthy food trend is becoming increasingly popular on the developed markets, such as the USA and Europe, thereby encouraging the consumption of natural products, including fruit and berries. This trend is expected to continue in the coming years. Consumers are increasingly choosing strawberries over other fruit, switching their consumer preferences from traditional fruit types.
Strong demand for strawberries is also being seen from the emerging markets in Asia, where there is ample room for market expansion, as consumption is still relatively low, but is now increasing.
In the immediate term, it is forecast that strawberry consumption will continue to increase, against a rising population and the current trend for healthy food, taking the market to 11.5 million tons in 2025.
China increased its strawberry consumption
The countries with the highest consumption were China (41%), the US (16%), Egypt (5%), Turkey (4%), Mexico (4%) and Germany (3%), together comprising almost 73% of global consumption.
From 2007 to 2016, the highest annual rates of growth with regard to strawberry consumption were recorded in Mexico, with a +12.7% growth, Egypt with +12.2% growth and China, with +8.3% growth. Moreover, China significantly strengthened its share in terms of global strawberry consumption, posting tangible gains of +9 percentage points from 2007 to 2016. Egypt and Mexico also increased their shares in the global consumption over the last ten years.
Among the leading consuming countries, high levels of per capita consumption were recorded in Turkey (5.2 kg/year in 2016), Egypt (4.9 kg/year) and the US (4.5 kg/year), figures which were significantly higher than the world average of 1.2 kg/year. However, the annual growth of per capita consumption was the most notable in Mexico, where it increased at an average annual rate of +11.3% from 2007 to 2016.
Strawberry production posted solid gains over the last five years
Strawberry production reached 9.1 million tons in 2016, increasing by 4% over the last year. A positive dynamic was also recorded over the period under review. From 2007 to 2016, the production of strawberries increased with an annual growth rate of +5.1%. The production of strawberries amounted to $15.6 billion in value terms. Due to the fall seen in producer prices, the growth of strawberry production in value terms was less pronounced against a growth in output figures over the last years.
All key strawberry producers increased their production volume
China was the key world strawberry producing country, with an output of 3.8 million tons in 2016, which accounted for 42% of the global output. The other major producers were the US (16%), Mexico and Egypt (5% each), Turkey and Spain (4% each). In Mexico and Egypt, production volumes increased by +11.5% annually, and in China and Turkey, by +8.1% and +5.8%, respectively, from 2007 to 2016. Spain (+3.5%) and the US (+2.8%) illustrated a less pronounced growth in production over the last nine years.
Spain, the US, Mexico and the Netherlands supplied 70% of global strawberry exports
In 2016, the volume of global exports totalled 860 000 tons, with an overall upward trend over the last few years. A gradual increase over the period from 2007 to 2011 was followed by a sharp surge of 18% in 2012 with further mild fluctuations until 2016.
Spain (311 000 tons), distantly followed by the US (134 000 tons), Mexico (103 000 tons) and the Netherlands (56 000 tons) were the main global suppliers of strawberries with a combined share of 70% of global exports. They were followed by Belgium (41 000 tons), Greece (23 000 tons) and Morocco (18 000 tons). From 2007 to 2016, exports from Spain grew with an annual average growth rate of +4.6%. However, the fastest growing supplier among the major exporters was Greece (+21.4% per year). Despite being the largest global producer of strawberries, China did not export much of its production, meaning that it was consumed domestically.
The US significantly increased its imports of strawberries
The volume of global imports totalled 918 000 tons in 2016. The imports dynamics was generally in line with exports: these trade flows globally complement each other. The share of imports in global demand accounted for about 10%.
In 2016, the US (165 000 tons), Germany (115 000 tons), Canada (103 000 tons) and France (80 000 tons) were the leading destinations of strawberry imports, together making up 51% of global imports in physical terms. They were followed by the UK (58 000 tons), Italy (35 000 tons) and Russia (29 000 tons). Amongst the major importing countries, the US (+9.8% per year) gained the highest annual growth rates from 2007 to 2016. While the share of the US in global imports increased significantly from 10% in 2007 to 18% in 2016, the share of France (-7 percentage points) and the UK (-3 percentage points) illustrated negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period. – Index Box