Waste is wonderful


Flour milled from discarded coffee fruit. Chips made from juice pulp. Vodka distilled from strawberries that nobody seems to want. At one point not so long ago, such waste-based products were novelties for the Whole Foods set. However, in the past three years, there’s been an explosion in the number of start-ups making products from food waste in the United States, according to a new industry census by the non-profit coalition ReFED.

The report, which tracks a number of trends across the food-waste diversion industry in the United States, found that only 11 such companies existed in 2011. By 2013, that number had doubled, and ReFED now logs 64 established companies selling ugly-fruit jam, stale-bread beer, and other “upcycled” food products.Washington Post

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