The cutting of the ribbon at the launch of the new plant. From left is Pierre-Joseph Paoli, Chief Executive Officer for the Eastern Europe, Middle East, and Africa region, Hubert de Roquefeuil, CEO of Neovia and Chris van Niekerk, Managing Director of Wisium in South Africa.

On 13 July Wisium launched a new state of the art 5500m2 premix factory in Brits. The occasion was celebrated with a launch party that took place at the plant. Wisium is the international brand of the premix company Neovia, a major global player in animal nutrition and health for over 60 years. Honorary guests from Neovia in France were hosted at the launch to celebrate this great milestone of the company’s South African branch.

Approximately 30 000 000 tonnes of feed are manufactured annually using Wisium premixes and technology. Wisium is one of the bigger premix manufacturing companies in South Africa and with this new plant they are aiming to soon become the biggest volume wise. The company has more than doubled the volume produced in the past two years and is set to keep expanding. The new premix factory will enable Wisium to better serve their customers with advanced technology and high quality animal nutrition solutions. Wisium develop and produce tailored premixes according to local conditions and their customers’ requirements. The new factory has the capacity to produce 36 000 tons of premixes per year.

Wisium operates in 50 other countries, including South Africa, with their factory based in Brits, including three depots, one in Kwazulu Natal (Howick), one in Free State (Bloemfontein) and one in the Western Cape (Wellington).  The company aims to provide customers with safe, trusted animal nutrition solutions that maximizes the performance of their operations, which in turn helps to improve food safety across Africa’s supply chain.

Guests included major role players in the feed industry as well as farmers who make use of their top-quality products and service.  Guests were given exclusive tours of the premises and were entertained by live performances form South African artists. – Ursula Human, AFMA Matrix