Zespri, the kiwi fruit marketer is adjusting its marketing strategy in China to optimise its sales potential and meet increasing curiosity surrounding food safety. Zespri will also take over the packing, quality checking and repacking of its fruit, as well as some outward logistics to provide another level of quality assurance for Chinese consumers. Local production is another facet of Zespri’s plan for China. For the third straight year, Zespri is working with the kiwifruit industries in Shaanxi and Henan to source, pack and distribute kiwifruit. Nick Kirton, external relations manager of Zespri, said no insurmountable barriers have been found to sourcing kiwifruit using Zespri quality standards. Fruit Net

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